Quick verdict
Who should consider Incogni?
Incogni is a data removal service that helps consumers and privacy-focused users reduce their digital footprint by submitting opt-out and data deletion requests to data brokers on their behalf. Rather than monitoring for identity theft after the fact, Incogni focuses on proactively reducing the amount of personal data available to brokers, which can lower exposure to spam, scams and targeted fraud attempts.
Data removal and privacyProvider profileComparison ready
Core capabilities
Automated submission of data removal requests to data broker databases, ongoing monitoring and repeat removal requests as brokers re-add data, and a dashboard showing which brokers were contacted and the status of removal requests.
Strengths
- Addresses the root exposure problem by removing personal data from broker databases rather than only monitoring for misuse
- Automated and ongoing process saves significant time compared to manually opting out of each data broker
- Useful complement to identity theft monitoring services that detect issues after data has already been exposed
Watch points
- Removal success rates vary by broker, and some brokers re-list data over time, requiring ongoing subscription
- Coverage is generally strongest for brokers operating under regulations like US state privacy laws or GDPR
- Does not replace identity theft monitoring or credit monitoring, so it is often used alongside those services rather than instead of them